The Challenges of Management Processes in Enterprises within the Bakery Industry and Opportunities for Sustainable Development Through the Integration of Information Technologies

Abstract

Food industry enterprises are facing a series of difficulties. These relate to the scarcity of raw materials, the increased prices of raw materials and fuels, and deficiencies in logistics and marketing. All of these difficulties slow their sustainable development. These are the effects of inefficient managerial and industrial processes within the enterprise, primarily due to the lack of, or minimal, digitalisation of these processes. The digital century in which we live and the progress recorded through the development of digital technologies allow us to state that the efficiency of managerial processes can be achieved mainly through digitalisation, an essential strategy for improving an enterprise's performance. Digitalisation can optimise daily operations, reduce costs, and increase the business's adaptability in a competitive environment. Digitalisation of managerial and industrial processes not only simplifies processes but also provides a clear vision of the enterprise's activities and can stimulate innovation.