ACROSS Journal of Interdisciplinary Cross-border Studies

Profitable Uses of Communication Concepts in an Interdisciplinary and Multicultural Context

Ștefania BEJAN — 2025-11-17

Within a volume dedicated to Interactions of Professional, Institutional, and Business Discourses, an interdisciplinary approach proves highly relevant, emphasising the judicious application of communication concepts in professional and institutional exchanges. In reinforcing the necessity and skilful implementation of various concepts, theories, and models within communication professions, it is crucial to recall B. Dagenais' perspective on the fundamental stakes of communication—particularly in the field of public relations. While these principles are primarily associated with this domain, they also permeate
strategic and tactical elements of advertising, mass communication, and educational sciences. Dagenais (2002) delineates these objectives as follows: (a) communication is essential to existence; (b) it serves to capture attention; (c) it informs; (d) it fosters an atmosphere of goodwill; (e) it resolves issues; (f) it navigates challenges; (g) it builds reputations; (h) it provides defense; (i) it influences public opinion; (j) it responds to
journalists and audiences; and (k) it addresses socio-economic complexities. An analysis of the operationalisation of these elements leads to anticipated conclusions: professional communication enhances meaningful interaction across critical sectors, and societal expectations can be met through properly structured education, ensuring that the balance between aspirations and realities is anchored in fair evaluation and self-assessment criteria for both students and educators.

Unveiling information relevance in social media. Bridging journalism theories

Delia-Andreea OPREA — 2025-11-17

In the digital era, social media platforms have become pivotal sources of news, reshaping traditional journalism paradigms and raising questions about the relevance of the information they host. This paper explores the multifaceted landscape of information relevance in social media through the lens of journalism theories. Drawing upon a synthesis of existing literature, this study delves into the theoretical frameworks underpinning journalism, including agenda-setting, gatekeeping, framing, and social responsibility. By
examining how these theories manifest in social media, this study clarifies the intricate interactions among platform algorithms, user behaviour, and societal ramifications. Additionally, this study examines how algorithmic biases, viral dynamics, and user generated content shape how information is perceived and shared on social media platforms. Through a comprehensive analysis, this study aims to deepen understanding of the evolving landscape of journalism in the digital age and to offer insights into the ethical, societal, and professional implications of information dissemination via social media.

Strategies and Methods of Communication in Public Institutions

Georgiana DRĂGHICI (POPESCU) — 2025-11-17

A good name means greater opportunities for cooperation, greater credit given to the projects
mentioned, and almost unconditional support from those around them in backing the public
endeavours in which the actors engage, taking significant risks of failure. However, it is not
infrequent for the advocacy techniques and methods to be circumscribed to singular, more or less
occasional and circumstantial activities aimed at defusing a crisis in the public discourse of an
organisation or personality. Instead of building, reconstruction is preferred, although the efforts
are incomparable in this respect. As always, repairs involve additional material and imaginative
resources, and the effects are seen over much longer spans of time. This is the source of the most
concrete dissatisfaction expressed by the beneficiaries of the PR specialist approach, associating
disappointment at the absence of a miracle in changing the detestable public image with despair
at the money wasted needlessly. We are faced with the supremacy of communication in society.
It is supposed to solve all problems: happiness, equality, and the satisfaction of individuals and
groups. In the new context, communication—its science and its art —becomes fundamental for
winning an audience on the side of a project or a choice.

Radiography of national identity: implications for communication.

Valentina ENACHI — 2025-11-17

This research investigates the relationship between cultural self-identity and the possibility
of effective intercultural communication among Russian-speaking students at the Faculty
of Arts of “I. Creangă UPSC". The study argues that a solid understanding of one's own
cultural identity, including respect for oneself and others, is fundamental for tolerance and
successful intercultural dialogue.
A survey based on anonymous questionnaires was administered to students, targeting
attachment to the Republic of Moldova, self-identification, and perceptions of the
protection of national minorities. Preliminary results indicate a strong link between a sense
of civic and ethnic belonging to Moldova and openness to Moldovan culture, which, in
turn, seems to cultivate respect for other identities.
Students from mixed families were more likely to feel a sense of belonging to Moldovan
culture.
However, perceptions of the protection of the rights of national minorities in the Republic
of Moldova are contradictory, with some students believing that the European Union offers
superior protection. This suggests a need for more; however, perceptions of the safety of
the rights of national minorities in the Republic of Moldova are contradictory, with some
students believing that the European Union offers superior protection. This suggests a need
for more effective promotion of European values of cultural diversity and minority rights.

Quelles approches pédagogiques favorisent l’intégration socioculturelle des apprenants étrangers ?

Nicoleta DIMA (OUSTRIC) — 2025-11-17

Dans cet article, nous faisons appel à notre expérience d’enseignante pour proposer une série
d’activités pédagogiques à explorer en classe de FLE afin de favoriser l’intégration socio-culturelle
des apprenants, mais aussi d’enrichir les pratiques pédagogiques des intervenants. Nous
communiquons les résultats partiels d’une étude empirique, car les méthodes présentées ont pu être
testées auprès de nos apprenants qui ont constitué l’échantillon de notre recherche doctorale. Les
études de cas réalisées nous ont conduit à formuler une série de recommandations pédagogiques.
Effectivement, nous mettons en évidence le besoin d’implémenter des activités visant à développer
la communication interculturelle et qui permettraient aux apprenants étrangers de s’approprier le
nouvel environnement, de trouver de nouveaux repères, de développer un sentiment d’appartenance
au pays d’accueil et de donner vie aux mots par le biais de l’approche actionnelle. L’intégration des
migrants en France est conditionnée par l’acquisition de l’autonomie dans tous les domaines de la vie.
De surcroît, encourager la communication au sein du groupe, ouvre la voie du vivre-ensemble,
renforce le sentiment d’appartenance et encourage le partage. Généralement, ce public est confronté
à des nombreuses difficultés d’ordre économique, administratif, social (isolement) et affectif
(l’éloignement de ses proches). Le processus d’enseignement-apprentissage est impacté par tous ces
aspects. Cet article se donne également pour objectif de souligner l’importance de la mise en place
d’une pédagogie fondée sur l’empathie et la confiance.

The Role of the Romanian Language in Supporting Sustainable Development of the Republic of Moldova

Lucia CEPRAGA — 2025-11-17

The 21st century is marked by accelerated transformations, requiring educational systems to
prepare the future workforce with relevant competencies, soft skills, and adaptability. In this
dynamic context, a visionary language policy becomes essential, extending the concept of
learning beyond formal schooling to lifelong learning and integrating andragogical principles.
Such an approach contributes significantly to continuous personal development, enhanced social
inclusion and cohesion, improved intercultural dialogue, and strengthened economic
competitiveness.
This paper analyses the role of language policy in adult education in the Republic of Moldova,
with particular focus on the implementation of the National Program for Learning the Romanian
Language by National Minorities for 2023-2025. The adopted methodology is descriptive and
analytical, based on an in-depth analysis of official documents, especially Government Decision
No. 115/2023, and on the interpretation of quantitative data from relevant studies, such as the
2021 study conducted by the OSCE High Commissioner's Office.
The research findings indicate that, despite recognition of linguistic diversity, the level of
Romanian language proficiency remains low among many national minorities, posing an
impediment to full integration. The 2023-2025 National Program addresses this need by offering
free courses and continuous training for teachers, aligned with the Common European
Framework of Reference for Languages. These initiatives not only facilitate better social and
professional integration but also strengthen national identity and fulfil the European aspirations
of the Republic of Moldova. By promoting a sustainable linguistic education system, Moldova's
language policy aims to support the personal and professional development of all citizens,
directly contributing to the Sustainable Development Goals related to quality education and
reduced inequalities.

Spoken and unspoken truths about the relationship between Romania and Ukraine

Cătălin NEGOIȚĂ — 2025-11-17

The present paper seeks to examine the nature of the international relations between
Romania and Ukraine (including the ties between the two peoples during the long periods
of time in which they did not exist as nation-states). Such an undertaking is essential today,
given that, in recent years, especially following the invasion of the Russian Federation in
Ukraine, social media platforms have been flooded with the Kremlin’s narratives aimed at
distorting the historical truth. Through sheer constant repetition, these narratives have gained
momentum and, in some cases, validation in the minds of both Romanians and Ukrainians.
Our analysis employs a combination of quantitative, qualitative, and descriptive research
methods, each essential for capturing the complexity of the current climate between the two
countries.
The main takeaway of this study is that, in the current geopolitical context, an independent
Ukrainian state is vital to Romania, serving as a safeguard against any hegemonic ambitions
at the mouth of the Danube. Ukraine functions as a genuine buffer state, not only for
Romania but also for other countries that are susceptible to hybrid forms of aggression. It is
the author’s opinion that only a deepened mutual understanding can foster stable and
dynamic cooperation, free from any suspicion, that must necessarily include sustained
efforts in the economic and military spheres, as well as in both cultural and scientific
exchange, without neglecting, of course, the sensitive issue of the Romanian minority living
in the historical territories that form part of present-day Ukraine.

Multilingualism and Communication in Higher Education:

Alexandra BARBĂNEAGRĂ — 2025-11-17

The article explores contemporary approaches to multilingualism in the university environment, with
an emphasis on the European and cross-border dimension of education. It presents strategic directions
for developing students' and academic staff's linguistic competencies. As an example of effective
collaboration in promoting multilingualism, the partnership between the Pedagogical State
University “Ion Creangă” in Chișinău and the “Dunarea de Jos” University of Galați is analysed. The
collaboration between the two institutions reflects a sustainable practice of internationalisation and
linguistic diversity within the extended Romanian university space. The article contributes to the
ongoing discussion on multilingual education by offering a practical model of institutional
cooperation rooted in shared cultural and linguistic heritage.

Audiovisual Media from the Republic of Moldova between the Need for Investments and Maintaining Editorial Independence. Risks and Solutions

Dragoș VICOL — 2025-11-17

The Republic of Moldova is undergoing an extensive transformation of its media legislation and
regulations. This transition generates new challenges in the field of media and content production,
and requires new visions, approaches and solutions for the development of media and the expansion
of audiovisual and film production capacities.
Many problems, as well as opportunities and pitfalls, exist in this process, and many countries in
Southeast Europe have already faced them. The media and film industry is and must be profitable.
An example is Germany, where the creative industry is third after the automotive and metallurgical
industries, with receipts in GDP of 68 billion Euros per year.
The media must be reinvented due to technological developments. For film, the cash-rebate system is
vital. Serbia offers a 20% cash rebate for local spending. The same is true in Macedonia and Croatia.
Example - 5 out of 7 seasons of Game of Thrones were filmed in Dubrovnik (Croatia), and soon the
first Bollywood blockbuster will be filmed in Macedonia. Both films receive a 20% cash rebate.
It is necessary to create a functional and transparent data platform, in order to see what the audience
is doing, not only in TV, but also in other media - radio, online, print, etc. If we can measure correctly,
we will also be able to show investors the directions of benefit. Moldova has a significant shortage of
objective, accurate statistical data, including information on which newspapers and magazines are
published and how many are published.

Technology Use Cases in Award-Winning Advertisements

Alina Andreea BUZATU — 2025-11-17

The paper discusses the functions of technological developments in advertising campaigns that have
received accolades for creativity and plot originality. The analysis aims to investigate shifts in the
assimilation of innovation into the advertising narrative, while discerning the roles of technology,
artificial intelligence, and novel digital mechanisms in creative storytelling formats. Available
specialised literature has pertained either to technical considerations of the nature of programmatic
advertising enhancement or to a marketing-centric approach that discusses the diachronic evolution
of digital tools in relation to advertised products and services. To capture how contemporary
commercial storytelling incorporates technology, the dataset consists of advertising campaigns that
received the highest distinction for creativity in 2024 at the most prestigious advertising festival
worldwide. By leveraging technological advantages, brands managed to navigate both the finite, cold,
autonomous nature of algorithms in a highly subjective, warm, interpretative realm and the
instrumental delivery of efficient results through the processing of substantial amounts of data.
Conclusions examine the plot stages (brand challenge, story development, campaign resolution) that
have been altered by new technologies, whether systemic or tactical, in the commercial tale’s
unfolding, as well as the type of impact at the brand or consumer level. The study presents the
complexity of narrative purposes achieved through technological advancements within the campaign
plot, opening future exploration of the intersection of analogue tales and digitally led storytelling
anchors.