PINTO GRUNFELD M. Brand Communication as Intertextual and Intermedial Myth: A Cultural Semiotic Reading for Audiovisual Campaigns. Cultural Intertexts [Internet]. 16Dec.2025 [cited 18Dec.2025];(15):168-79. Available from: https://www.gup.ugal.ro/ugaljournals/index.php/cultural-intertexts/article/view/9492