FROM LIFESTYLE TO FOOD SAFETY PERCEPTION. INSIGHTS INTO MODERN CONSUMER ATTITUDES

Abstract

Lifestyle is a multidimensional construct reflecting the interaction between personal identity, social and cultural values. It plays a decisive role in shaping individual attitudes and perceptions toward food consumption. This paper explores the relationship between lifestyle patterns, personal values, and beliefs, emphasizing how these elements influence consumer attitudes toward food safety. Drawing on previous theoretical and empirical research, the study outlines how lifestyle mediates between values and behavior, transforming social and psychological needs into concrete purchasing decisions. It also examines the distinction between health-promoting and risk-inducing behavioral patterns, revealing how consumers perceive responsibility and control over their own well-being.
Furthermore, the paper analyzes food safety as a persuasion attribute, often rooted in subjective perceptions rather than scientific evaluation. By integrating perspectives from consumer psychology, sociology, and food science, this work provides a cross-disciplinary understanding of modern consumer behavior. The findings highlight the importance of values-based communication and awareness strategies in promoting healthier and safer food choices