Analysis Models of the Competitive Environment of Companies

Abstract

This article provides an overview of the definition of a company's competitive environment and the factors that influence the company and its activities within it. It also examines the managerial and marketing tools used to analyse companies' competitive environments, as well as the increasing intensity of competition. In this research, four models that companies can use to analyse their competitive environment will be investigated: SWOT Analysis, PEST Analysis, Porter's Model (5 Forces), and Strategic Group Analysis.