Economic expediency of marketing activity of organizing committees for Olympic Games (OCOG)
Keywords:
marketing activity, Olympic Games, organizing committee for the Olympic Games, arrangement and running of competitions
Abstract
Marketing in Olympic Sports represents strategy and tactics of participants’ behavior and, first of all, of organizational structures of the Olympic Movement within market environment, as well as the totality of managerial technologies that make it possible to ensure performance of commercial activity taking into account interests of Olympic Sports.
Features of marketing in Olympic sports derive from the principles of its organization. They include, first of all, the basic organizational principles of sports marketing with marketing in Olympic sports being one of its varieties.
Published
2013-07-31
How to Cite
Triboi, V. (2013) “Economic expediency of marketing activity of organizing committees for Olympic Games (OCOG)”, Annals of “Dunarea de Jos” University of Galati. Fascicle XV, Physical Education and Sport Management, 1, pp. 175-182. Available at: https://www.gup.ugal.ro/ugaljournals/index.php/efms/article/view/137 (Accessed: 7May2024).
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Articles
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