The Wine Value Chain in Romania:

An Integrated Analysis of the Vitivinicultural Sector

Abstract

https://doi.org/10.35219/jards.2025.2.06

Romania benefits from favourable pedoclimatic conditions for viticulture, ranking among the leading wine-producing countries in Central and Eastern Europe. This paper examines the structural, economic, and strategic aspects of the Romanian wine value chain, spanning from grape cultivation and processing to distribution and consumption on both domestic and international markets. In addition to technical
and economic aspects, the study examines market dynamics, consumer trends, and the positioning of Romanian wines in the global context. It also highlights the regulatory framework and available funding opportunities under the Common Agricultural Policy, with a focus on support for small producers. Key challenges such as production fragmentation and climate change are outlined, alongside emerging
opportunities like wine tourism and the growing demand for organic wines. The paper concludes by emphasizing the need for a coherent, innovation-driven, and sustainable development strategy to enhance Romania’s competitiveness in the global wine market.