Cultura, spațiu de rezonanță al schimbării în Europa contemporană

Abstract

The management of communication in an aesthetic, artistic and ethical sense
involves profound mutations, especially in our century, mutations to which
the paradigm of postmodernism suggests entirely new and revolutionary
approaches. We will refer to this in a future chapter. As we approach, from a
historical perspective, contemporary culture, its language becomes more
complex, multiplies, refines, recording as a general trend a movement from
concrete to abstract. At the same time, a new vision of the world is gaining
ground, the main dimension of which is the scientific one, generated by the
valorization of objective knowledge induced by modern science, knowledge
that retains the properties that can be represented in strictly intelligible
schemes. It is obvious that in the process of this reorientation of
contemporary man, everyday cultural language itself undergoes a
renovation. We believe that this renovation process, especially evident at the
vocabulary level, consists in its tendency to assimilate numerous terms and
phrases from specialized languages and their use within a tolerant syntax,
unconstrained by the coherence criteria specific to emergent semiotic
systems.