Forme de manifestare artistică și de marketing în vlogul culinar

Forms of Artistic Expression and Marketing in Culinary Vlogging

Abstract

      This study investigates the influence of online culinary content, particularly culinary vlogs, on individuals' cooking habits through a comprehensive survey covering various aspects. The survey addressed respondents' demographics, cooking frequency, consumption of culinary video content, and preferences in both viewing and practicing recipes. By analyzing the gathered data, the research aims to provide insights into how online culinary content shapes consumer behavior.