Algorithm of Affection. How Social Media Re-Shapes the Expression of Love and Hate

Abstract

In a world in which the digital growth heavily transforms the way
we live, our most powerful feelings, hate and love, redefine themselves, taking new
shapes in the space of social media. Faced with a broader audience, the way we
express our feelings changes and adapts to the new format and the new challenges
which they are confronted with. This paper aims to discuss whether Gen Z, a
generation that lived only in the era of smartphones and social media, is aware of
the changes that digital revolution has produced in society, especially regarding the
way we communicate our feelings in the social media environment.