SEDUCTION THROUGH ACCESS TO THE PERSON

A PRACTICE OF ATTRACTING THE AUDIENCE IN THE TEXT. THE DISCOURSE OF POPULARIZATION OF SCIENCE

Abstract

The text-discourse for the popularization of science is defined as a way of
translation, of "recontextualization" [Calsamiglia, 2003: 142] of a source text of
scientific origin, in order for it to be understood by a wide audience, defined as a
non-specialist audience. This mediation, from hermetic science to common language
science, is carried out by a mediator, the "third man" [Jacobi, 1985] - represented by
either the scientist or the journalist. In this context, an essential feature of the
discursive genre [Maingueneau, 2007: 69-74; Nagy, 2015: 165] in question is the
reader's attraction to the debated topic. A common practice that we find in the
multitude of science popularization discourses is the subjective approach of those
described, filtering the subject through a personal register by presenting the
scientific content according to one's own experience. This procedure, of course, is
part of the category of those aimed at capturing, attracting the public to the world of