ON THE INFLUENCE OF THE VISUAL COMMUNICATION UPON THE GUSTATIVE AND OLFACTORY PERCEPTION

Abstract

When tasting and smelling a product, the information that we previously obtain by seeing the product will always have an important effect. The image of a product can alter the way we perceive the aroma of a product if the first impact was a visual one. The same goes with speech: we taste better a message if the image of the transmitter is a good one.