Manifestări ale creativității limbajului uman în discursul publicitar românesc actual
Keywords:
creativity, language, advertisement, rhetorical figures
Abstract
With his paper, we shall debate on the intricate matter of human language creativity, paying a special attention on the linguistic devices employed
in the present day advertisement in order to manipulate the buyer / consumer
Published
2018-07-20
How to Cite
Cenac, O. “Manifestări Ale Creativității Limbajului Uman în Discursul Publicitar Românesc Actual”. Comunicare Interculturală și Literatură / Communication Interculturelle Et Littérature, Vol. 23, no. 2, July 2018, pp. 180-9, https://www.gup.ugal.ro/ugaljournals/index.php/cil/article/view/2576.
Issue
Section
Articles